diesel NA DENIM CAMPAIGN
ALTERNATIVE TO BLUE
FEAT. GABRIEL-KANE DAY-LEWIS
GRAPHIC DESIGN
CREATIVE OVERVIEW
Using a mix of photography and motion caption day in the life of male talent (David Alexander Flynn for example) running around city showcasing versatility of denim talent’s hobbies. Whether it’s morning run to a coffee shop, in transit, at a work out, his studio or into where ever the night takes him. The different colored denim will take him there in style.
RETAIL TAKEOVER
DENIM UPPER & TABLE TOPPER
ECOMM TAKEOVER
HOMEPAGE
LANDING PAGE
EMAIL MARKETING
SEGMENTATION STRATEGY BASED ON DIFFERENT CUSTOMER BEHAVIORS FROM RETAIL VS. ECOMM